Ahhhhh. Not Bach.

Nope. Not Bach, as Radar said, but Marketing. The art of convincing suckers that they smell bad or will die if they don't buy your latest re-badged yesterday's product at a ludicrous maarkup.

I've seen several ads lately for Ensure, the dietary supplement drink. Now it's being positioned as a meal replacement, almost diet-type drink for average people who are concerned about their eating habits when they're on the run.

I remember 20 years ago when Ensure was a meal replacement marketed for the elderly because it was easy to remember and digest.

Maybe I need to suggest that toilet paper should be marketed heavily at Halloween as a biodegradable and non-paint damaging alternative to throwing eggs?