Spawn of Satan
NASCAR has partnered with Harlequin romance to delier auto-racing themed romance novels. The first of which is due out about two weeks prior to the Daytona 500 in February.
I just can't believe I didn't think of it first. They actually conducted a study to determine that women who watch NASCAR are 26% more likely to read romance novels than women who enjoy, shall we say, less rednecky pursits.
Now I know why all the marketers I've ever met aren't very good...NASCAR has hired all the top grads.
posted by 2Evil4U | 1/31/2006 09:20:00 AM
1 Comments:
No! No! No! I refuse to be in that league! Does that mean I have to give up my ticket to Loudon?
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